The ground keeps shifting beneath our feet. The air thick with good intention keeps the discourse tethered on a positive wave. It’s an exciting time. With no place to house our exhibition* the horizon has changed and we now scurry around in a new light, seeking new opportunities. I believe everything is possible.
Yesterday the group decided upon a name for the exhibition: this is what it is. I’ve been throwing ideas around in photoshop to aid our promotional campaign. Although nothing is certain and these ideas may be superseded, their importance is to contribute toward our motivation.
As a design having the name split into two different colours implies diversity, whist retaining a cohesive whole enforces themes of structure and support. The grey text against a white backdrop holds a neutral simplicity, a crisp freshness, adhering to a no nonsense sensibility. Having the "this is" text just visible is a deliberate ploy attempting to provoke further interest from a viewer as they observe the design. I am considering darkening the "this is" text slightly to allow a more obvious reading and I will post further additions to the design here on the blog. These designs are in no way final pieces and are fully open to debate.
*news of our group exhibition and any promotional material designed or attributed to it will also feature in this blog, as part of our outcome criteria is that we design a poster for our exhibition. We are currently looking for a venue to help showcase our work, designing promotional material and considering sponsorship to fund the exhibition.
I like the simplicity of your designs. We are a diverse and complex group and our projects are very different so I think we need something like this. Exciting times.
ReplyDeleteI agree with Mij, simplicity is key. for me the black one looks better, funnily enough! Nice one Andy.
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